How to Use Social Media Marketing for Ecommerce
A social media strategy can help any brand build brand awareness, communicate with customers and help to generate more sales for your business and is a hugely important factor for any business.
At Adapt Talent, we are Ecommerce recruitment specialists, so today we’re focusing on the use of social media marketing and how it can flow seamlessly with an Ecommerce business.
Social media and Ecommerce
Social media is an important strategy for any business, however, social media and Ecommerce are the perfect match. Marketing professionals have moved towards using social platforms to connect with their Ecommerce customers for a few years now. This is due to the huge influx of internet users shopping online, and more importantly, these users using social media to research brands.
Research from Hootsuite highlights the huge numbers of people shopping online, but more importantly, the number of people using social media to help with this.
- 8% of global internet users purchased a product online in 2020.
- 8% of global internet users use social media to search for brand-related information.
- More than half of global internet users between the ages of 16 and 24 use social media to research brands (55.9% female users and 51% male users)
How does social media support Ecommerce
A good social media strategy can support your business in many different ways. The most important factor in building a social media strategy that works not only for Ecommerce but is also specifically targeted towards your business. Your strategy will vary depending on your business and your goals but most strategies will focus on;
- Driving traffic to your website or app
- Selling products, this can be directly on social media, or, promoting via your website
- Communication, general commutation with customers and potential customers
- Customer service, both pre and post-purchase
A well-executed strategy can help create brand awareness as well as boost traffic and sales to your website, which helps to support your Ecommerce business.
Can social media directly impact my Ecommerce sales
Social media is a great tool to help create buzz and create brand awareness, which in itself can help with getting traffic to your website or app, and in return a boost of sales.
Research from Hootsuite highlighted that in 2021 targeted ads on social media platforms such as Facebook and Instagram can reach huge amounts of people, helping to boost sales.
- 190 million people can be reached by Facebook advertising,
- 140 million people can be reached by Instagram advertising,
- 170 million people can be reached by LinkedIn advertising
Most social media platforms offer tools to target your adverts to ensure you’re hitting the right consumers and getting the most out of your advertising budget. It is important to set objectives for your ads this could be to attract people to your website, a specific collection you’ve launched, or even a single product. You can then track how many clicks and conversions your ads are getting.
Does my Ecommerce business need a social media marketing strategy?
Social media is ever growing, with new platforms exploding regularly a social media strategy is something that every business needs to have. The great thing with social media is that you can start small and you don’t have to pump huge amounts of money into it when you first start.
Just remember to set yourself clear goals to start and check back on these goals every month and adapt them. For example, you might want to start with a goal to boost traffic to your website as a whole, then the following month you can amend and narrow this down to start pushing certain products to boost sales.
The same principle works when it comes to using paid advertisements, set your target audience carefully and monitor the performance and then look back at this in a couple of weeks and tailor your audience until your conversion rates are higher.
Social media is an amazing tool for any business, especially Ecommerce. Even if you’re starting small it’s still worth putting the work in as it can have some fantastic results.
