Is eCommerce Safe for A Small Business?
Today, the ‘internet universe’ is essential to each and every one of us, with or without acknowledgement of it. Whether you use online networking to; complete research, select the best route for your destination or purchase goods online, would you argue the world has become completely internet-dependent?
Why is now a great time for small businesses to get involved?
With the last couple of years being unpredictable, more individuals have had to make use of online tools and teach themselves about what is possible using the internet in order to continue with day-to-day life as ‘normal’ as possible…
That’s why I want to reinforce the idea that small businesses and entrepreneurs should be using what they have right there in front of them to generate more business and overall success in their lives!
Low Operational Costs
Money is one of the main denominators to why small businesses struggle to increase revenue. Using an eCommerce platform will mean that your company can generate income without having to spend a fortune on a physical store, you can sell your products/services throughout the country and possibly even worldwide. This means that the operational costs will be a lot less!
Open 24/7
Your online store will remain open all year round, this means that even when you or employees are not ‘working’ your business is still getting noticed and effectively still open generating money…
Yes, arguably word-of-mouth is a great source to having new business leads; however, by having an online presence, you can show potential customers what others are getting from your business and why they should purchase from you through the use of reviews and social media!
Product Tracking
A huge benefit of using an eCommerce platform is that it allows you to track your products online, offering you access to keep your customer up to date with time scales and handle any objections/queries!
The business will be able to keep track of what they have in inventory, which implies an easier process keeping track of the products you have in stock!
Therefore, there are multiple benefits in using an eCommerce platform to manage and significantly improve your business. Instead of having a physical shop front, why not increase your audience, lower your costs and effectively handle your store from behind your computer screen!
Which Platform Should I Use?
After discussing how beneficial it would be for your business to use an e-commerce platform, the question which now remains is which one?
I would like to share a few of the most popular platforms and their benefits to help influence the best decision.
Shopify
If your technical skills are minimal, then ‘Shopify’ is defiantly a platform to consider, with the set-up being promoted as ‘quick and easy’ and a team of experts virtually there to help you around the clock, this platform offers a range of benefits.
A handful of these benefits include the use of multiple tools and themes, a mobile functioning Shopify storefront, integration options and secure check-out systems to ensure sensitive customer information is protected.
Magento
Magento is a very powerful platform that allows users to hold many (hundreds) of products on their online store and still perform effortlessly.
A huge advantage of Magento 2 is the speed that the website can run at, whilst also providing lots of customisation and content! Using this platform will also provide users with high-end reporting features.
Big Commerce
This platform is another popular one, allowing its users to sell on numerous websites, a few of these significant websites being eBay, Facebook and Amazon.
Other benefits of this platform include customer loyalty, a great returns system and has the great potential of bringing traffic to your websites!
At Adapt Talent we specialize in eCommerce Recruitment, Magento Recruitment and AI Recruitment and, we have a range of vacancies.
If you’re looking to scale your business and move into the eCommerce space contact us today and we should be able to find someone to help you.
