How to start your eCommerce business from scratch
All the tools to start an eCommerce are accessible, as well as the customer base to buy your product. The eCommerce forecast for 2022 is estimated at $5 Trillion, this is more than enough opportunity for you to find your market and thrive and the best time to get started. In this article, we’re going to give you some tips on how to start an eCommerce business.
Research and find the right market
Work out who your competitors are and investigate their business model, find out what people are doing in your chosen market and provide that in your own special way. What skills do you have in terms of market expertise? Ask your self-questions from the customer’s perspective. What do other people need that they will pay money for? And What can I sell to make money?
Think about the basics before you start
Narrow down your ideas on what you will sell. You don’t want to sell something that doesn’t spark your interest and you’re not passionate about it, this will make it a lot easier. Legal implications, if you’re selling something that is nutritional and about health and wellness you need to have medical evidence that it works before you sell it. Shipping costs, you need to find out the best way to ship your product out without it killing your business.
Once you have your list, use it to work out the best product for you and use other eCommerce stores to see how the product is doing elsewhere. Amazon is a free place to search for specific products using the filter section.
Market Research
Remember it isn’t about you, it is about your customer base. You can use polls on social media to see what interests your potential customers and reuse the data to help your start-up business. You can join groups that are specifically about your product and get feedback from them, this is a good way to get real feedback from people who would potentially buy your product.
Prototype
The best way to see how your product will do is by showing people. Give potential customers a chance to try it out before you bring it to market. These should be like-minded individuals and this way, you will make connections with people who would buy your product. As long as the product communicates your business and the model then you have the chance to create it a reality.
These are some of the basics you need to consider before starting up an eCommerce business from scratch, research is key, once you’ve got this down you can start looking at what eCommerce platform is best for a small business and then get started building your business up.
If you’re looking to start or scale your business and move into the eCommerce space contact us today and we should be able to find someone to help you.
