The future of social media

If you’re old as I am, you’ll remember a time when social media didn’t really exist, and what a peaceful time that was.

Humans have always sought out ways of better communication, and with the rise of the internet throughout the 90s and early 2000s, we have become more connected than ever.

Who would’ve predicted, from the days of Piczo, Bebo and MySpace, that we would be in what I would call a war state between the social media giants such as Meta & Twitter?

Social media isn’t just for connecting and keeping in touch with friends, it’s now used as a way of influencing the masses, whether that’s through targeted marketing campaigns, or political campaigns, it’s a vital tool for success for businesses, leaders and artists.

How AI can be used in social media.

It’s estimated that close to 4.9 billion people worldwide are on some form of social media, that’s well over half of the world’s population. Within that number will be your favorite politicians, tv personalities, sports stars etc, all having an influence on how you live your life and the choices you make whether you notice it or not.

Generative AI can assist users in creating engaging and relevant content for their social media posts. It can help users write compelling captions, blog posts, and even generate entire articles based on a given topic.

AI-generated content may become more prevalent, making it harder to distinguish between genuine and fake information. Social media platforms might struggle to effectively combat the spread of this kind of misinformation.

Language models can be integrated into social media platforms to provide real-time translation services, breaking down language barriers and enabling global interactions.

Social media platforms collect vast amounts of user data, including demographics, interests, behaviors, and interactions. This data is used to create detailed user profiles and understand user preferences, enabling more personalized content, advertisements, and recommendations.

Generative AI can be used to assist in content moderation, helping social media platforms identify and flag inappropriate or harmful content that violates community guidelines.

At Adapt Talent, we’re working with exciting Gen AI companies that are moulding the future of social media and how it can be used for our benefit.